PortableUltrasoundMachines.co.uk was created in 2017. Our Director, Catherine Stowell, was already well known in the veterinary ultrasound industry at this time. She wanted to start a new company as sole Director in order to do things the way she believed they should be done, without compromise. Our company’s priorities were, and continue to be:

1. Only stocking properly researched, tested and optimised equipment
2. Investing in innovation, to continually improve the way ultrasound technology and education can solve our clients’ evolving needs
3. Recognising that if our clients are willing to invest thousands of pounds, dollars or euros in our equipment, they deserve to receive highly responsive, expert support and customer service, from human beings who actually know the equipment. No call centres, no AI bots: real humans who care.

Creating a brand-new website in a competitive environment and being found, without a huge marketing budget, was certainly a challenge. One of the best ways in which our company could signal to search engines and visitors about what we were doing was with a website name that reflected it. Hence, our website, our logo and our branding all reflected this – quite literally!

Since 2017, however, our priorities have shifted. We no longer rely on being stumbled upon through search engines and having to explain to people what we do from our website name. 70% of our business is from word-of-mouth referrals: people who have had an amazing experience with our company, and want to share that with their friends. Our international business has also expanded significantly, and our North American brand ‘ScanX Ultrasound’ is a household name among a number of different ultrasound specialties (the brand and registered trademark ‘ScanX Ultrasound’ was named after the ultrasound machine that we create ourselves, right here in Greater London).

Through the loyalty of our clients, we are now an established enough company that we do not need to tell people that we specialise in the world’s best portable ultrasound machines and training: you already know. Therefore, the time has come to merge our two brands and proudly go by the much more pronounceable name of ‘ScanX Ultrasound’ worldwide.

Besides our branding, nothing else will be changing. We are the same team, with the same great products, and the same amazing clients whose ideas and loyalty continue to inspire us.